Environics Research Group

Barry Watson


President and CEO of Environics Research Group

Environics Research Group

Barry Watson is President and CEO of Environics Research Group and has been with the company since 1988.

As well as his management and strategic responsibilities, his activities currently involve traditional marketing and public opinion research and socio-cultural research as part of Environics’ Social Values project. He has directed a wide range of custom projects involving education, energy, natural resources, transportation, and general environmental topics.

Dr. Watson is a frequent speaker at seminars and conferences, and regularly briefs senior officials in government and industry on current issues. He had been active in industry associations and has served as president or a member of the board of the Marketing Research and Intelligence Association (MRIA), the Canadian Association of Market Research Organizations (CAMRO), and the Canadian Survey Research Council (CSRC). He holds the MRIA’s Certified Professional Marketing research Professional designation (CMRP) and in 2010 was elected as a Fellow of the Marketing Research and Intelligence Association. He is a member of ESOMAR, the World Association of Marketing Research.


Environics is one of Canada’s leading marketing and social survey research consultancies with a reputation for integrity, accuracy and insight. Co-founded in 1970 by Michael Adams, the firm has evolved into a multi-disciplined international research and consulting group headquartered in Toronto, Canada.

Environics offers its clients a broad array of research, consulting and communications services, from traditional public opinion polling and market research to advanced studies of human values and social change, in addition to consulting to aid our clients’ product design, marketing, communications and human resource strategies. Environics is a full-service research firm experienced in conducting telephone surveys, on-line surveys, personal in-home interviews, postal surveys, panel studies and focus groups.

Internationally, Environics’ clients include a number of the world’s largest consumer marketers. In Canada, most of the country’s governments, as well as leading firms in financial services, telecommunications, natural resources, print and broadcast media, and packaged goods industries, use Environics’ services.

Environics' consultants are specialists in all aspects of research design and analysis, and are well-known for their accuracy, project management and special interpretative expertise. They represent a wide range of disciplines, including statistics, psychology, sociology, political science, marketing, and advertising.



Boehringer Ingelheim


General Motors

Graceway Pharmaceuticals



Molson Coors Canada

Novo Nordisk

Phillips Healthcare

Procter and Gamble

RBC Royal Bank

Wyeth Pharmaceuticals