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LATEST NEWS

IRIS announces Q&Q Research Insights as its partner of choice in India

  • Apr 19, 2017

IRIS is proud to announce that Q&Q Research Insights has become the new IRIS partner for India.

Q&Q Research Insights is a boutique market research company specializing in agriculture and rural research, healthcare, mystery shopping, telecom and census.  It is  known for maximizing the value of products, services and brands by providing relevant and actionable solutions which brings the consumer closer and adds value in the decision-making process.

Headquartered in Mumbai, India Q&Q has a strong presence across India through full-fledged research and field offices and can undertake multi-city studies.

intervista present their new, centrally located test studio in Bern

  • Feb 1, 2017

intervista has a new, modern test studio in Bern offering an optimal environment for focus groups, usability tests, in-depth interviews/exploration, workshops and product tests.

The test studio is fitted with a full-wall one-way mirror, allowing you as the client to directly follow the progress of your study from the adjacent observation room. The premises can also be rented and are fully available to external organisations – with support personnel.

To find out more about the test studio, click here.

The intervista Online Access Panel has been successfully certified to the international ISO 26362 standard

  • Feb 1, 2017

By issuing the certificate, Austrian Standards plus, verifies that the panel and its processes satisfy the stringent requirements of the ISO 26362 standard.

intervista was able to demonstrate that it offers professional market research services ranging from the recruiting of survey participants up to conducting the surveys, and including reporting the results. Moreover, criteria relating to data protection and data quality were assessed.

Through this internationally recognised standard, intervista is emphasising the company’s own quality claim and its performance competence.

The Worldwide 2015 IRIS Millennials Study Is Now Live

  • Mar 3, 2016

March 3, 2016 — The IRIS Network, the world’s largest network of research institutes, is proud to announce that results of the 2015 IRIS Millennials study are now live and available online at http://irismillennials.com/

The 2015 IRIS Millennials Survey sought to develop a unique understanding of the demographic cohort projected to overtake the baby boomers in 2015. IRIS asked millennials living in 23 countries for their outlook on the economy, their health and life in general. Along with a full study analysis of millennials living around the globe, the site provides interactive dashboards to explore and visualize data and findings like never before. Visitors are encouraged to dive deep, not only by exploring individual country summaries, but also by working with the dashboards to uncover new insights.http://irismillennials.com/

IRIS spring meeting in Cancun – April 2015

  • Apr 1, 2015

Members of the IRIS network will meet in Cancun this April. Mexican IRIS Partner LEXIA Insights Solutions is responsible for the organization of this major event. As every year it will be a great opportunity for members to network, share and discuss new approaches and trends in marketing studies.

Market Research in Asia: What really Matters

  • Apr 7, 2011

(7 April 2011, Munich)

As the exclusive German partner of the international ‘IRIS’ market research network, Vocatus organised an Asia Forum on 7 April 2011 entitled ‘Market Research in Asia: What Really Matters’. This event allowed market researchers from a variety of different companies to get first-hand information about the situation in various Asian countries, and to make direct personal contact with the leading lights of Asian market research. In order to achieve this, IRIS members from Japan, China, India, Pakistan, Malaysia and Australia came to Germany and reported on the special features, challenges and stumbling blocks facing market research in their respective countries. The fact that this concept met with considerable interest in Germany was already demonstrated when the event was fully booked after just a few days. Participants represented a broad cross-section of B2B and B2C companies that are interested in the Asian market.

READ MORE

Event: IRIS Asia Forum on April 7th, 2011

  • Feb 1, 2011

(February 2011)

On 7 April 2011, IRIS member Vocatus will be hosting a forum entitled 'Market Research in Asia: What Really Matters' in Munich. It will draw upon the expertise of the leading lights of Asian market research, who will be appearing in person in Munich.

IRIS partners from Japan, China and India will be discussing the special features, challenges and stumbling blocks faced by those specifically conducting international studies in Asian markets. More information…

IRIS member Behaviour & Attitudes wins 3 research awards

  • Feb 1, 2011

(February 2011)

At the annual (Irish) Marketing Society Research awards ceremony in Christmas week the local IriS affiliate B&A won 3 out of the 6 Research Excellence awards for 2010. The Marketing Society is the Irish equivalent of the UK Market Research Society, and uses a jury of clients and competitors to adjudicate on competitive papers, and to select and honor a single best-in-class project per category.

International IRIS study wins ESOMAR award

  • Sep 1, 2010

(September 2010)

An international IRIS study conducted in 16 countries and the subsequent analysis has been awarded with the prize for the "Best Methodological Paper" at the international ESOMAR congress in Athens.

Classic pricing research methods are based on the assumption that people always decide rationally. This study demonstrates that, depending on the product, people deal quite differently with the issue of price. Pricing psychology yields a total of five different consumer types who must accordingly be addressed in different ways.
Read more IRIS publications here.

New study: The relationship between consumer and brand has become mainly functional

  • Jul 1, 2010

(July 2010)

Consumers challenge brands and their companies to pay more attention to their needs and bring much more relevant proposals to the foreground.
The crisis seems to be the recoil which repositions today’s consumers at a basic level of Maslow’s hierarchy, the choices they make being governed rather by the need for safety or even by basic needs.Read more

Read more IRIS publications here.

IRIS member Behaviour & Attitudes wins 3 research awards

(February 2011)

At the annual (Irish) Marketing Society Research awards ceremony in Christmas week the local IriS affiliate B&A won 3 out of the 6 Research Excellence awards for 2010. The Marketing Society is the Irish equivalent of the UK Market Research Society, and uses a jury of clients and competitors to adjudicate on competitive papers, and to select and honor a single best-in-class project per category.

2011 Iris syndicated consumer healthcare study

Preparations are under way for the 2011 Iris syndicated consumer healthcare study, which up to 35 member countries will field in the next month.

It is based on a similar network study fielded by members 8 years ago, focussing on personal health perceptions, attitudes to national healthcare standards and seeking guidance on how healthcare priorities need to change.
Clients who are interested in the study (and indeed anyone who might like to include their own questions in one or a number of countries) should contact their local Iris representative

The Art of Pricing

(12 & 13 July 2011, Columbia)

YanHaas, Colombian IRIS partner, presented on 12 and 13 July in Bogotá and Medellín the conference "The Art Of Pricing" by Dr. Florian Bauer, from VOCATUS AG, German IRIS partner. The event convened over 250 people.

Fran6 announced as new Brazilian IRIS partner

IRIS is proud to announce that Fran6 has become the new IRIS partner for Brazil. Fran6 was founded in 1991 and has continuously conducted hundreds of surveys for well-known companies in Brazil and abroad.

The multidisciplinary team is formed by experienced professionals such social scientists, mathematicians, psychologists and marketing developing ad-hoc and continuous studies leveraging the clients' results.

IRIS announces Viewpoint as its partner of choice in Taiwan

IRIS is proud to announce that Viewpoint has become the new IRIS partner for Taiwan. Founded in 1989, Viewpoint now is the largest marketing research company in Taiwan working with an extensive local professional network for Taiwanese and Chinese players as well as for multi-national clients.

German IRIS partner Vocatus nominated for research award

Vocatus AG, IRIS partner in Germany, has been awarded for the prestigious German Market Research Prize 2012. With its fifth nomination, the double laureate Vocatus is the most successful research agency in Germany.

2012 Market Research Olympics: Two Stunning Victories for Vocatus

Nearly 500 market researchers rated the biggest German market research agencies in the hotly disputed disciplines of Innovation, Quality, Service, Reliability, and Methodological Approach. IRIS partner Vocatus scored two Golds and two Silvers and is crowned the winner, ahead of Allensbach and GfK. 

In a survey conducted by the independent marktforschung.de portal, 500 market researchers came to the following decision: Gold for 'Innovation' and Service' goes to Vocatus AG, which is also awarded Silver for 'Quality' and 'Methodological Approach'. This means the Munich-based market research institute and exclusive German IRIS partner mounted the winners' podium on four occasions – and was even in 1st place overall, ahead of the Allensbach Institute and GfK.

2012 SABMiller Award - "Marketing and Advertising Productivity"

At its annual Suppliers Convention 2012, Colombian IRIS partner YanHaas, the Columbian IRIS-Partner, received from SABMiller its third nomination, this year in the category "Marketing and Advertising Productivity".

Vocatus and FAZ win ESOMAR Research Effectiveness Award 2012

German IRIS Partner Vocatus and FAZ have been awarded with the prestigious ESOMAR Research Effectiveness Award. ESOMAR established this prize to distinguish projects that demonstrably improve a company's commercial performance and at the same time achieve an extraordinarily high return on investment.

IRIS announces GRM as its partner of choice in Peru

IRIS is proud to announce that GRM Global Research Marketing has become the new IRIS partner for Peru. GRM was founded in 2008 and has continuously conducted a broad range of tailor-made qualitative and quantitative marketing research projects for well-known national and international companies. The multidisciplinary team is formed by highly experienced professionals such as psychologists, sociologists, communicators, marketing specialists, systems’ analysts, statistics’ engineers, industrial engineers and internationally experienced consultants. To ensure top quality information, GRM also has its own field network

WON! Research Liberation Front - Ginny Valentine Badge of Courage Award

Colombian, South America IRIS Partner YanHaas and their President Catalina Mejía won the “Ginny Valentines Badge of Courage Award” for their job “Market Research Challenges in Emerging Economies” presented at the ESOMAR Global Congress in Atlanta on September, 2012. The Ginny Valentine Badge of Courage was awarded to YanHaas for Giving a Voice to the People, fighting long odds and showing exceptional determination to produce great market research which informs and inspires. See the nomination video here and the winnershere

ARC Rynek i Opinia as the most dynamically developing market research agency of 2012 in Poland

According to the results of the 2012 revenue audit of market research agencies, ARC Rynek i Opinia is the most dynamically developing market research agency in Poland in 2012 (data provided by the Polish Association of Public Opinion & Marketing Research Firms). ARC Rynek I Opinia has achieved the growth of 19.9% in 2012, despite the general decrease of the Polish research market turnout by 4.9%.

IRIS welcomes new members in Mexico, France and Switzerland

IRIS is proud to announce three new partners in Mexico, France and Switzerland. The new IRIS partner in Mexico is Lexia Insights Solutions, which has an especially strong reputation in branding, marketing and communication research. Future Thinking (FTF) is one of the fastest-growing market research agencies in Europe, and has become the new IRIS partner for France. Switzerland is represented by intervista, which also operates an online panel with more than 40,000 Swiss members.

What a victory for Dynamic Search in 2013!

Dynamic Search has won the Local Hero Award as the Market Research Agency of the Year for the fourth consecutive year ( 2010 to 2013). An accolade awarded by Marketing + Advertising magazine. I want to sincerely thank all our clients for your encouragement, genuine feedback, trust and support. We will maintain and even improve on the Services rendered, and uphold the integrity and dignity which typifies Dynamic Search. Thank you so much! We remain, your spirited Research-partner-in-arms! Warm regards, Hsin.

German IRIS Vocatus wins ESOMAR Research Effectiveness Award

Vocatus AG has been awarded with the coveted ESOMAR Research Effectiveness Award in 2013. After 2012, the German IRIS partner has won the prestigious trophy for the world’s most effective research project for the second consecutive time.

IRIS announces MarketLinks as its partner of choice in Bulgaria

IRIS is proud to announce that MarketLinks has become the new IRIS partner for Bulgaria. With over 12 years of experience in the field of marketing and social research MarketLinks works for most multinational companies in Bulgaria. Its special focus is on the FMCG, pharmaceutical and financial services sector for which it also provides consulting in business development as well as in marketing, advertising and communications topics. Next to its multidisciplinary team of research professionals, MarketLinks also has a broad network of well-trained interviewers throughout the country as well as its own online panel with over 3,000 members.

IRIS welcomes new members in Japan and Austria

IRIS is proud to announce two new partners in Japan and Austria. The new IRIS partner in Japan is Sugata, who works with some of the biggest companies in the world, to help them understand the lives and culture of Japanese people. Austria is represented by market Marktforschungs, a leading full service agency.

Behaviour & Attitudes wins two significant contracts

B&A was selected to take over fieldwork on the TILDA contract, the Irish Longitudinal Study on Aging, which is principally funded by the Irish State, and a philanthropic organisation, The Atlantic Philantropies, and run by Trinity College Dublin. It is the largest ever study on the health and wellbeing of over fifties in Ireland, and involves longitudinal interviews, and medical checks upon older adults every second year. Its output is used to determine national policy on older people. B&A has also been selected by TNS in Brussells to handle Eurobarometer fieldwork in Ireland. Both studies involve large scale face-to-face fieldwork and detailed internal and external oversight of fieldwork quality, data handling and training procedures.

Vocatus: New Office in Cologne

The German IRIS partner Vocatus, headquartered in Munich, has opened a new office in Cologne. This allows an even more personal contact to its customers in the booming Rhein-Main region.

I’m Research opens NEW Test Studio in Amsterdam

I’m Research has opened a new test studio in the centre of Amsterdam, suitable for Product and Concept Tests; they are the first agency with a test location in the real center of Amsterdam. Situated in close proximity of both residential areas and shopping areas, they can reach a broad variety of Dutch consumers. Whether panel based pre-recruiment or street recruitment is required, for all options we offer the most cost effective solution to your research demands.

Intervista launches cXplore, a customer experience research & co-creation platform

CXplore ist an innovative solution developed jointly by Swiss IRIS Partner intervista and their partner poolpilots. CXplore captures customer experiences in their relevant context. Customers motivations and needs will be identified and also allows customers to participate in the product development process. www.cxplore.com

N-Dynamic China announce office relocation in Beijing to provide better client experience

In order to provide a more comfortable and convenient experience, N-Dynamic has moved its Beijing office to Prime Tower recently following its Shanghai office upgrade. Prime Tower is located in the central business district of Chaoyang District with only about 30 minutes’ drive to the Capital International Airport. Adjacent to many famous commercial buildings and government agencies, Prime Tower is surrounded by various supporting facilities such as hotels, shopping malls, banks and restaurants. The new office provides more comfortable focus group facilities and high speed internet connection to meet the needs of international market research projects.

The intervista Online Access Panel has been successfully certified to the international ISO 26362 standard

By issuing the certificate, Austrian Standards plus, verifies that the panel and its processes satisfy the stringent requirements of the ISO 26362 standard. intervista was able to demonstrate that it offers professional market research services ranging from the recruiting of survey participants up to conducting the surveys, and including reporting the results. Moreover, criteria relating to data protection and data quality were assessed.
Through this internationally recognised standard, intervista is emphasising the company’s own quality claim and its performance competence.

B&A wins top industry prize in Ireland

Behaviour & Attitudes had a good year in the local Research Excellence Awards, awarded by the Marketing Society of Ireland, winning three (out of six) category awards and the overall Grand Prix. The two clients involved are AIB and RTE, respectively Irelands leading bank and broadcaster. AIB’s ‘Backing Brave’ was an initiative to help reposition and grow AIB in the wake of the financial collapse and essential nationalisation of the bank. B&A worked on a series of projects over three years to help develop the business and advertising strategy. The tonality and feel of the multimedia campaign was very different and new, and lead to significant consumer and business reappraisal of the bank, and strong growth. Rather than being ‘about the bank’ the ads are about its customers, the people who take risks starting their own businesses. RTE’s challenge was to grow its digital properties and presence, having been the leading ‘traditional’ media brand. B&As work involved a digital user segmentation, which has been applied successfully across the organisation. This is B&As third time winning the Grand Prix and the company remains the most awarded research and insights agency in Ireland in the seven years since the award scheme commenced.

intervista: new, centrally located test studio in Bern

intervista has a new, modern test studio in Bern offering an optimal environment for focus groups, usability tests, in-depth interviews/exploration, workshops and product tests. The test studio is fitted with a full-wall one-way mirror, allowing you as the client to directly follow the progress of your study from the adjacent observation room. The premises can also be rented and are fully available to external organisations – with support personnel. To find out more about the test studio, click here.