Released: Jan 15, 2018
Sugata Research, the IRIS member for Japan, had a gala event at the Park Hyatt Tokyo to celebrate its 10th anniversary. The gathering brought together both current and previous employees, some of whom travelled from overseas for the event.
The party was our chance to say thank you to those who have helped Sugata become one of the biggest and most successful qualitative agencies in Japan. It was also an opportunity to both reflect on the past and look towards what we will strive to become in the future.
An important part of our future is our involvement with IRIS and we hope that we can help to bring further benefits to this vibrant network.
The IRIS Network is pleased to welcome B&Company to our Global Network.
B&Company is a 100% Japanese-invested consulting firm established in Vietnam in 2008. The company supports foreign businesses, government agencies, and organizations in exploring opportunities, expanding their activities, and building partnerships in Vietnam.
This consulting firm is led by Ohta Shigemasa, who holds an MSc in Mathematical Sciences from the University of Tokyo and previously worked as a business consultant at McKinsey & Company. Mr. Ohta has over 20 years of experience in business consulting across Asian and American markets, particularly Japan, China, Vietnam, and Thailand.
For private companies, B&Company provides multiple research services, including market research, data analysis, market entry and expansion consulting, business matching, and business development support, etc. helping clients understand the local market, identify potential partners, and make informed business decisions.
For public-sector organizations and industry associations, B&Company offers research and consulting support for initiatives related to trade promotion, investment, and business cooperation. Over the years, the company has worked with reputable Japanese organizations such as the Japan International Cooperation Agency (JICA), the Japan External Trade Organization (JETRO), and various governmental agencies from Japan.
With experience across a wide range of industries, B&Company supports Japanese and international organizations in understanding the Vietnamese market, identifying business opportunities, and making informed strategic decisions. The company is also a member of ESOMAR and works with a network of partners across Asia
