IRIS is the world’s largest network of research institutes. With over 30 offices around the world, the network enables researchers to perform better global research into international markets, consumers, businesses and societies.



IRIS is a network, not an association. All companies are independently owned and there is personal involvement by owners/top management in research activities.



IRIS is a network of “know-how” that empowers its members to compete at an international level. The rational of IRIS is to use our expertise of the local market and cultural understanding to add knowledge and context to clients research challenges at a global level.



The Worldwide 2015 IRIS Millennials Study Is Now Live

  • Mar 3, 2016

March 3, 2016 — The IRIS Network, the world’s largest network of research institutes, is proud to announce that results of the 2015 IRIS Millennials study are now live and available online at http://irismillennials.com/

The 2015 IRIS Millennials Survey sought to develop a unique understanding of the demographic cohort projected to overtake the baby boomers in 2015. IRIS asked millennials living in 23 countries for their outlook on the economy, their health and life in general. Along with a full study analysis of millennials living around the globe, the site provides interactive dashboards to explore and visualize data and findings like never before. Visitors are encouraged to dive deep, not only by exploring individual country summaries, but also by working with the dashboards to uncover new insights.http://irismillennials.com/

IRIS spring meeting in Cancun – April 2015

  • Apr 1, 2015

Members of the IRIS network will meet in Cancun this April. Mexican IRIS Partner LEXIA Insights Solutions is responsible for the organization of this major event. As every year it will be a great opportunity for members to network, share and discuss new approaches and trends in marketing studies.

Market Research in Asia: What really Matters

  • Apr 7, 2011

(7 April 2011, Munich)

As the exclusive German partner of the international ‘IRIS’ market research network, Vocatus organised an Asia Forum on 7 April 2011 entitled ‘Market Research in Asia: What Really Matters’. This event allowed market researchers from a variety of different companies to get first-hand information about the situation in various Asian countries, and to make direct personal contact with the leading lights of Asian market research. In order to achieve this, IRIS members from Japan, China, India, Pakistan, Malaysia and Australia came to Germany and reported on the special features, challenges and stumbling blocks facing market research in their respective countries. The fact that this concept met with considerable interest in Germany was already demonstrated when the event was fully booked after just a few days. Participants represented a broad cross-section of B2B and B2C companies that are interested in the Asian market.


Event: IRIS Asia Forum on April 7th, 2011

  • Feb 1, 2011

(February 2011)

On 7 April 2011, IRIS member Vocatus will be hosting a forum entitled 'Market Research in Asia: What Really Matters' in Munich. It will draw upon the expertise of the leading lights of Asian market research, who will be appearing in person in Munich.

IRIS partners from Japan, China and India will be discussing the special features, challenges and stumbling blocks faced by those specifically conducting international studies in Asian markets. More information…