Market research explained
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Briefly
The next IriS Network meeting will take place in Montreal, Canada, September 2008.
For more information please contact the President’s Office
info@irisnetwork.org
For more information on next ESOMAR Congress please click here
What is needed is a local approach to researchThere is an ever increasing need by international corporations and institutions for reliable, independent research and counsel. IriS can meet your needs for data collection and interpretation that takes into account not only overall global trends but local requirements and expectations as well. |
What is market research?The collection and analysis of information about consumers, market niches, and the effectiveness of marketing programs.Opinion and Marketing Research is the function which links the customer and the public to the business which offers products or services through information. Information used to identify and define the customer market, and improve understanding of marketing as a process. Opinion and Marketing research specifies the information required to address these issues. This designs the method of collecting information; manages and implements the data collection process; analyzes the results; and communicates the findings, recommendations and their applications. |
Press release / news
Borders25 Jun 08
From frontiers to barriers to the conditions for new consumer segments
Fifteen UK Research Insights
13 Jun 08
These ‘Research Insight’ pieces were published weekly in Marketing Week Magazine
Which countries do the Chinese like?
6 Jun 08
The images of 31 countries in the eyes of Chinese people