IRIS: The worlds largest network of Market Research Institutes
Fran6 announced as new Brazilian IRIS partner
IRIS is proud to announce that Fran6 has become the new IRIS partner for Brazil. Fran6 was founded in 1991 and has continuously conducted hundreds of surveys for well-known companies in Brazil and abroad.
The multidisciplinary team is formed by experienced professionals such social scientists, mathematicians, psychologists and marketing developing ad-hoc and continuous studies leveraging the clients' results.
The Art of Pricing
(12 & 13 July 2011, Columbia)
YanHaas, Colombian IRIS partner, presented on 12 and 13 July in Bogotá and Medellín the conference "The Art Of Pricing" by Dr. Florian Bauer, from VOCATUS AG, German IRIS partner. The event convened over 250 people.
2011 Iris syndicated consumer healthcare study
Preparations are under way for the 2011 Iris syndicated consumer healthcare study, which up to 35 member countries will field in the next month.
It is based on a similar network study fielded by members 8 years ago, focussing on personal health perceptions, attitudes to national healthcare standards and seeking guidance on how healthcare priorities need to change.
Clients who are interested in the study (and indeed anyone who might like to include their own questions in one or a number of countries) should contact their local Iris representative
Market Research in Asia: What really Matters
(7 April 2011, Munich)
As the exclusive German partner of the international ‘IRIS’ market research network, Vocatus organised an Asia Forum on 7 April 2011 entitled ‘Market Research in Asia: What Really Matters’. This event allowed market researchers from a variety of different companies to get first-hand information about the situation in various Asian countries, and to make direct personal contact with the leading lights of Asian market research. In order to achieve this, IRIS members from Japan, China, India, Pakistan, Malaysia and Australia came to Germany and reported on the special features, challenges and stumbling blocks facing market research in their respective countries. The fact that this concept met with considerable interest in Germany was already demonstrated when the event was fully booked after just a few days. Participants represented a broad cross-section of B2B and B2C companies that are interested in the Asian market.
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IRIS member Behaviour & Attitudes wins 3 research awards
(February 2011)
At the annual (Irish) Marketing Society Research awards ceremony in Christmas week the local IriS affiliate B&A won 3 out of the 6 Research Excellence awards for 2010. The Marketing Society is the Irish equivalent of the UK Market Research Society, and uses a jury of clients and competitors to adjudicate on competitive papers, and to select and honor a single best-in-class project per category.
Working with IRIS
IRIS (International Research Institutes) is the largest association of independent market research agencies in the world, with 1,500 employees and a yearly sales volume of over 170 Mil. €.
With local offices in more than 30 countries IRIS is truly local and yet truly global at the same time, covering 84% of the global economic power and 63% of the world population. It offers a true alternative to the massive research conglomerates, by giving its clients access to local experts and maintaining tailor-made research solutions.
Clients value especially that IRIS is able to rapidly assemble a multi-national team to conduct international projects at the highest quality standard while including local insights. Just have a look at our testimonials to understand why more than half of the TOP 50 stock market listed companies in the world choose to work with IRIS.
How to join IRIS
The members of IRIS are all among the leading independent research agencies in their respective country and have passed a stringent, personal application process and a company presentation in front of all IRIS members. Membership with IRIS is limited to one member per country. Apply here to become an IRIS member.
Read more archived IRIS articles here.