Market research explained

What is market research?

The collection and analysis of information about consumers, market niches, and the effectiveness of marketing programs. 
Opinion and Marketing Research is the function which links the customer and the public to the business which offers products or services through information. Information used to identify and define the customer market, and improve understanding of marketing as a process.
Opinion and Marketing research specifies the information required to address these issues. This designs the method of collecting information; manages and implements the data collection process; analyzes the results; and communicates the findings, recommendations and their applications.