ERA Research & Consultancy

Elvan Oktar


strategic planning research

ERA Research & Consultancy

Elvan Oktar has graduated from Middle East Technical University, Business Administration Department in Ankara.

Oktar has worked in Revenue Canada for two years starting 1993 as human resources specialist. Between 1994-2002 she worked in STRATEJİ|MORI. After selling the company to Gfk Turkey, she worked there as Assistant General Manager. She worked in Gfk Turkey as consultant and assistant general manager and in 2006 she established ERA Research & Consultancy with her two partners.

Her main specialization areas are reputation, communication, satisfaction and HR research and strategic planning research.

She lectures at IDA (Communication Consultants Association) for 4 years now and at Bahcesehir University on “Market Research in Action” since 2007.

She is one of the three founders of and working voluntarily on a social responsibility campaign, namely Cocuklar Gulsun Diye, for building pre-schools for children.


ERA Research & Consultancy is founded by 3 experienced research professionals. ERA Research & Consultancy partners have worked in STRATEJİ|MORI as researcher and manager for 8 years, in Gfk Turkiye as consultant for 2 years and as manager for 2 years.

The main promise of ERA Research & Consultancy is; to provide, result oriented and usable research services to its clients, by not giving up on ethical values and adding value gained by facing different cases.

Main expertise areas are social research, reputation research, satisfaction research, market analysis, consumer behavior research, employee research and other marketing research areas.

ERA is a member of ESOMAR (World Association of Research Professionals) and Turkish Association of Marketing and Opinion Researchers and IriS (International Research Institutes) network Turkey partner.

As ERA Research & Consultancy, we have been conducting various research projects nationwide in Turkey for different industries.



Eurobank Tekfen

Garanti Bank


Phillips Healthcare

The World Bank

Unilever Foodsolutions

Visa Turkey


Sales performance index