IRIS
COMPANY INFORMATION
Competent – proactive – human
Impressions of the "Dealer Satisfaction" project: Once I’d taken up my current position in Germany, many on-the-spot visits to our dealers made me realise there was a certain dissatisfaction within the trade. In order to record this initial impression in an empirical and statistically correct fashion, we commissioned Vocatus to produce an analysis of dealers’ satisfaction. Vocatus presented us with the findings (which were to some extent not very pleasant), but also came up with some solutions. With help from Vocatus, we were already able to markedly increase our business partners’ satisfaction in the first year. Today we set the benchmark for the sector!
Impressions of the "Micro-CHP Unit Focus Group" project: This was a focus group to familiarise ourselves with people’s reasons for opting for a heat and power system of this sort. This focus group meant that we learnt lots of new things about this area of business, which is after all new for Honda. What we’ve learnt will be extremely helpful in positioning the product in the market.
All in all: Very competent, very human, and pleasant to work with. We’re very satisfied with Vocatus, and will also work with Vocatus in the future.
Rudolf Harrer, General Manager, Power Equipment Division, Honda Germany
Many years collaboration and a joint history of success
We’re linked to Vocatus by many years’ collaboration and a joint history of success. Now that we’ve jointly won the German Market Research Prize for the second time in 2010, it’s clear that the approach which combines analytical and pragmatic thinking works splendidly.
Markus Orth, CEO, L'TUR Tourismus AG
Content and methodology that reveals an incredibly high level of expertise
As a former market researcher and in my current function as somebody who’s responsible for eBusiness within the telecoms sector, I’ve now had the pleasure of conducting several extremely complex market research projects with Vocatus. The focus recently has increasingly been on measuring and optimising satisfaction with (online) service. In the eCommerce sector, Vocatus carried out an excellent sales channels study for our company that was based upon specific touchpoints and their characteristics. Up until now we’ve learnt a great deal from this about decision processes, especially in the different sales channels.
To my mind, Vocatus’ work is distinguished by the fact that they don’t offer standard market research, but instead provide very tailor-made approaches whose content and methodology reveal an incredibly high level of expertise; in particular, the recommendations for action are very precisely geared towards the client. In reality it’s like a consultancy service, and its effects are very long-lasting. In individual cases this has resulted in further approaches and workshops that were deployed at employee level.
Tobias Herrmann, Department Manager (eBusiness), Mobilkom Austria AG
I was ... astounded
At first I was astounded. Some market researchers come along and explain the newspapers’ pricing strategy, which leads to an exciting result: our products are actually worth a lot more! And the most fantastic thing is that it works! A huge ‘thank you’ to the experts from Vocatus!
Martin Wunnike, Member of the Management Board, Mittelbayerischer Verlag KG, Regensburg
Attention to detail was exemplary
Foresight (Pvt) Ltd conducted a countrywide Customer Satisfaction Survey for HBL. This was the first time that we were working with Foresight but I have to say that it was a very good experience. The attention to detail and the way our requirements were fulfilled was exemplary. Mr. Zubair and his team were very supportive and this huge task was completed well in time
