IRIS
COMPANY INFORMATION
Focus Bari has been and still is a valuable partner
Throughout the years of cooperation, Focus Bari has been and still is a valuable partner with significant contribution in the achievement & success of strategic decisions for the development of our Brands.
A reliable and responsible partner
UMP Agency is our partner in the field of Brand Library Service and Retail Audit Measurement Services in Moldova starting 2010. During our cooperation UMP proved to be a sustainable company and a reliable business partner, providing a flexible approach to our needs, high efficiency and reliability, has confirmed the high level of professionalism, competence and activity in their tasks. All work is done on time and with the right quality. We are satisfied with the cooperation between UMP and our Company and would recommend them as a reliable and responsible partner.
Content and methodology that reveals an incredibly high level of expertise
As a former market researcher and in my current function as somebody who’s responsible for eBusiness within the telecoms sector, I’ve now had the pleasure of conducting several extremely complex market research projects with Vocatus. The focus recently has increasingly been on measuring and optimising satisfaction with (online) service. In the eCommerce sector, Vocatus carried out an excellent sales channels study for our company that was based upon specific touchpoints and their characteristics. Up until now we’ve learnt a great deal from this about decision processes, especially in the different sales channels.
To my mind, Vocatus’ work is distinguished by the fact that they don’t offer standard market research, but instead provide very tailor-made approaches whose content and methodology reveal an incredibly high level of expertise; in particular, the recommendations for action are very precisely geared towards the client. In reality it’s like a consultancy service, and its effects are very long-lasting. In individual cases this has resulted in further approaches and workshops that were deployed at employee level.
Tobias Herrmann, Department Manager (eBusiness), Mobilkom Austria AG
Competent – proactive – human
Impressions of the "Dealer Satisfaction" project: Once I’d taken up my current position in Germany, many on-the-spot visits to our dealers made me realise there was a certain dissatisfaction within the trade. In order to record this initial impression in an empirical and statistically correct fashion, we commissioned Vocatus to produce an analysis of dealers’ satisfaction. Vocatus presented us with the findings (which were to some extent not very pleasant), but also came up with some solutions. With help from Vocatus, we were already able to markedly increase our business partners’ satisfaction in the first year. Today we set the benchmark for the sector!
Impressions of the "Micro-CHP Unit Focus Group" project: This was a focus group to familiarise ourselves with people’s reasons for opting for a heat and power system of this sort. This focus group meant that we learnt lots of new things about this area of business, which is after all new for Honda. What we’ve learnt will be extremely helpful in positioning the product in the market.
All in all: Very competent, very human, and pleasant to work with. We’re very satisfied with Vocatus, and will also work with Vocatus in the future.
Rudolf Harrer, General Manager, Power Equipment Division, Honda Germany
Always foresee the changes to come in the ever-evolving mass media environment
Your dynamic presence in the Greek market during the last 20 years creates expectations on the continuous evolution of your potential, so as to move the market forward, since you always foresee the changes to come in the ever-evolving mass media environment.
FOCUS BARI’s team has always been able to capture the progress and the particularities of our business sector, yearning for everything that is contemporary, faster and better.
