Dynamic Search Sdn bhd

Ng Hsin-Ling


founder of Dynamic Search

Dynamic Search Sdn bhd

Ng Hsin-Ling holds a B.A from the University of Canterbury, New Zealand in 1975, double-majoring in Psychology and Sociology.

Hsin founded Dynamic Search in 1986. She ahs been an Integral part of pioneering and upgrading the state of Qualitative Research work in Malaysia and continues to be actively involved in all Dynamic Search projects. A true Consumer Behaviour specialist, who heads an equally dynamic Executive team.


Dynamic Search is the largest homegrown independent Research Consultancy in Malaysia since 1986, with expertise in both Qualitative and Quantitative Research. Being part of the International IRIS network, we are "GLOCAL" - simultaneously local & global!

We won the "Local Hero Award for Best Market Research Agency of the Year" by the Advertising + Marketing Magazine for 5 consecutive years 2010-2014, & won Bronze award for Market Research Agency of The Year 2012 and Silver award for Market Research Agency of The Year 2014.

Dynamic Search is a full-service Research "Boutique" with a full-time staff strength of 23 local Malaysians. Our multi-disciplinary team hails from a range of backgrounds, including Marketing, Economics, Statistics, Information and technology, Communications and the hard sciences. This allows for total insight into local conditions as we problem-solve and provide strategic recommendations to clients.

Dynamic Search is creative & innovative, using a wide array of Qualitative and Quantitative tools. Other than the conventional Focus Groups, our Qualitative Division does Ethnography/Immersion Studies, Creative Elicitation Groups, B2B and B2C in-depth interviews, and Psychographic Research. We have line extended to INSIGHT MINING WORKSHOPS which reveal NEW & DEEPER consumer insights. Our Quantitative products are also innovative especially ShopperDynamics, Customer Service Satisfaction, ContestDynamics, Brand Equity Index & Brand Tracking. New areas of Research are in Education, Socio-politics & Think Tank work.