IRIS
COMPANY INFORMATION
A partner and advisor with whom we can openly discuss every problem or new business move.
We have been collaborating with Focus since the first years of Mad TV. Our initial need was to find out more about the environment we operated in and also how our effort was received by the target group. This evolved throughout the years to another level of relationship with Focus, to a partner and advisor with whom we can openly discuss every problem or new business move.
An important partner... when it comes to strategic issues
Vocatus is an important partner for simyo: fast, professional assistance when making decisions and when it comes to strategic issues, as well as excellent mobile telecoms know-how, which we use willingly and often.
Thomas Neugebauer, Director of Marketing, Simyo
Content and methodology that reveals an incredibly high level of expertise
As a former market researcher and in my current function as somebody who’s responsible for eBusiness within the telecoms sector, I’ve now had the pleasure of conducting several extremely complex market research projects with Vocatus. The focus recently has increasingly been on measuring and optimising satisfaction with (online) service. In the eCommerce sector, Vocatus carried out an excellent sales channels study for our company that was based upon specific touchpoints and their characteristics. Up until now we’ve learnt a great deal from this about decision processes, especially in the different sales channels.
To my mind, Vocatus’ work is distinguished by the fact that they don’t offer standard market research, but instead provide very tailor-made approaches whose content and methodology reveal an incredibly high level of expertise; in particular, the recommendations for action are very precisely geared towards the client. In reality it’s like a consultancy service, and its effects are very long-lasting. In individual cases this has resulted in further approaches and workshops that were deployed at employee level.
Tobias Herrmann, Department Manager (eBusiness), Mobilkom Austria AG
Frank discussions in a down-to-earth atmosphere
What I particularly like about our annual service quality study is Vocatus’ competence and professionalism. They deliver high quality, consistently manage to extract the essential information from the data that’s been collected, and graphically illustrate the findings. Moreover, I appreciate the frank discussions we have in a down-to-earth atmosphere.
Volker Knippscheer, Manager (Dealer & Customer Management), Toyota Germany
They are a part of the Muller Family
The team from ISRA Center played a key role in the startup of our company in Romania. They proved to be extremely flexible and treated all our projects with maximum priority in a very professional way. In the same time, the communication and the interpersonal relationship has been great all throughout our collaboration. In a nutshell, they are a part of the Muller Family.
