IRIS
COMPANY INFORMATION
A partner and advisor with whom we can openly discuss every problem or new business move.
We have been collaborating with Focus since the first years of Mad TV. Our initial need was to find out more about the environment we operated in and also how our effort was received by the target group. This evolved throughout the years to another level of relationship with Focus, to a partner and advisor with whom we can openly discuss every problem or new business move.
Frank discussions in a down-to-earth atmosphere
What I particularly like about our annual service quality study is Vocatus’ competence and professionalism. They deliver high quality, consistently manage to extract the essential information from the data that’s been collected, and graphically illustrate the findings. Moreover, I appreciate the frank discussions we have in a down-to-earth atmosphere.
Volker Knippscheer, Manager (Dealer & Customer Management), Toyota Germany
An important partner... when it comes to strategic issues
Vocatus is an important partner for simyo: fast, professional assistance when making decisions and when it comes to strategic issues, as well as excellent mobile telecoms know-how, which we use willingly and often.
Thomas Neugebauer, Director of Marketing, Simyo
More than just a research agency
A real partner, a very good relationship, we can rely always on them, very fast and flexible, eager to meet our requirements with a high level of professionalism. All of these with very competitive prices!
Competent – proactive – human
Impressions of the "Dealer Satisfaction" project: Once I’d taken up my current position in Germany, many on-the-spot visits to our dealers made me realise there was a certain dissatisfaction within the trade. In order to record this initial impression in an empirical and statistically correct fashion, we commissioned Vocatus to produce an analysis of dealers’ satisfaction. Vocatus presented us with the findings (which were to some extent not very pleasant), but also came up with some solutions. With help from Vocatus, we were already able to markedly increase our business partners’ satisfaction in the first year. Today we set the benchmark for the sector!
Impressions of the "Micro-CHP Unit Focus Group" project: This was a focus group to familiarise ourselves with people’s reasons for opting for a heat and power system of this sort. This focus group meant that we learnt lots of new things about this area of business, which is after all new for Honda. What we’ve learnt will be extremely helpful in positioning the product in the market.
All in all: Very competent, very human, and pleasant to work with. We’re very satisfied with Vocatus, and will also work with Vocatus in the future.
