Cadem Research

Karen Thal

Managing Director

Psychologist with carrier in qualitative research

Cadem Research

Karen Thal is Psychologist from Pontificia Universidad Catolica de Chile. She joined Cadem Research 18 years and she developed her carrier in qualitative research. After 15 years, she assumed the position of Managing Director of the company.


Cadem Research is one of the leading market research companies in Chile. With more than 30 years of experience aiming to add value to client’s decision process, it has a full offer in innovation, branding, communications, consumer understanding, shopper understanding and customer satisfaction.