Red Note

Juri Mäki

Co-founder and Managing Partner

Interested in helping clients deepen customer understanding.

Red Note

Juri is especially interested in the development of market research to better meet the needs of modern marketing and business. In particular, the ideas of Byron Sharp and Daniel Kahneman have made a lasting impression on his thinking.

During the last more than 20 years, Juri has had the pleasure of doing research around the world for several different industries, covering e.g. FMGC, technology, finance and travelling sectors. Before founding Red Note he served in a variety of roles at Research International and was responsible for running multinational projects with clients such as  Nokia, Microsoft and Finnair

The core of his expertise is in bringing out the voice of the consumer and crystallizing it into a form that can be easily utilized commercially or in the service or product development.


Red Note is an innovative, entrepreneurial, client-focused agency specialized in consumer understanding and analytics. It is a Independent Finnish company established in 2011 by team of experienced market research professionals and mathematicians.

We are a full-service house using both qualitative and quantitative research methods and specialized in high-end data analysis and insights. We conduct research in a wide range of areas, covering topics such as customer experience, market understanding, brand tracking, innovations and service development. Red Note’s team has extensive experience in international research, both on the consumer and b-to-b side.

We provide services to large companies within FMCG and service sector.

Red Note owns AAA financial rating and has been an overperformer in all key metrics in comparison to industry average  (Dun & Bradstreet).




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