Product Purpose

Matt Nelson

Founder & Managing Director

Has a special interest in innovation in research and developing new ideas and techniques, with many pioneering methodologies developed for and in conjunction with big global brands.

Product Purpose

As a senior researcher and marketer, Matt has partnered with and advised some of the World's largest multi-national Personal Care, Consumer Healthcare, Home Hygiene, and Food & Drink brands for nearly 20 years.

He is a specialist in all stages of the NPD process from early stage innovation and taking products to market to in-market renovation, which includes advising on all critical success factors from product attributes to functional packaging, to their price and promotional strategies, including sales forecasting.


Product Purpose helps drive success from product innovation, it's buyer and user experience (UX), and delivering on it's Purpose.

  • We are Product Purpose, a new type of market research partner, strategic consultancy and training support for FMCG/ CPG and Healthcare products and brands.
  • We're a Virtual Network Agency powered by a large global eco-system of research specialists, marketers, technicians, innovators, sample providers, and academics.
  • With fewer overheads we deliver much more for small and large research budgets with more speed, flexibility and agility.
  • We provide full service research project design & delivery, business insight and supporting strategic direction, which begins with understanding you, your business and your product’s Purpose.
  • We are 'joined-up’ thinkers’. We are experts in New Product Development (NPD) and product innovation, then focussing on the whole Product Life-cycle (from ideation to in-market renovation).
  • Specialising in Health & Personal Wellbeing, and Food & Drink FMCG, we dig into consumer interaction, and connection with products across multiple judgement moments. This includes the:
  1. Development and communication of a proposition
  2. Path to purchase and shopper experience of buying it
  3. In-home consumer experience of using and living with it