Herbert Höckel is the Founder and Managing Director of moweb research. With a career spanning over three decades, he stands at the forefront of digital transformation in market research. Herbert is driven by the belief that customer-centric thinking and technological innovation can elevate businesses and strengthen decision-making across all industries.

Herbert's approach to market research is anchored in quality, agility and relevance. He built moweb research to combine methodological excellence with the power of technology, enabling clients to access insights from over 3.15 million online panellists globally. His commitment to ethical standards and methodological rigour has positioned moweb as a trusted research partner across public and private sectors alike.

Beyond his role at moweb, Herbert is a thought leader and published author, known for bridging the gap between consumer psychology, data, and strategy. His books, Customer Centricity Mindset (2021) and Think Like Your Customers (2024), reflect his deep passion for placing people at the heart of business transformation.

Herbert's career is marked by leadership roles that extend beyond business: as a certified vocational trainer, mentor, keynote speaker and ESOMAR Council Member (2025-2028), he empowers the next generation of researchers and fosters innovation across the industry.