IRIS
COMPANY INFORMATION
Content and methodology that reveals an incredibly high level of expertise
As a former market researcher and in my current function as somebody who’s responsible for eBusiness within the telecoms sector, I’ve now had the pleasure of conducting several extremely complex market research projects with Vocatus. The focus recently has increasingly been on measuring and optimising satisfaction with (online) service. In the eCommerce sector, Vocatus carried out an excellent sales channels study for our company that was based upon specific touchpoints and their characteristics. Up until now we’ve learnt a great deal from this about decision processes, especially in the different sales channels.
To my mind, Vocatus’ work is distinguished by the fact that they don’t offer standard market research, but instead provide very tailor-made approaches whose content and methodology reveal an incredibly high level of expertise; in particular, the recommendations for action are very precisely geared towards the client. In reality it’s like a consultancy service, and its effects are very long-lasting. In individual cases this has resulted in further approaches and workshops that were deployed at employee level.
Tobias Herrmann, Department Manager (eBusiness), Mobilkom Austria AG
I was ... astounded
At first I was astounded. Some market researchers come along and explain the newspapers’ pricing strategy, which leads to an exciting result: our products are actually worth a lot more! And the most fantastic thing is that it works! A huge ‘thank you’ to the experts from Vocatus!
Martin Wunnike, Member of the Management Board, Mittelbayerischer Verlag KG, Regensburg
A partner and advisor with whom we can openly discuss every problem or new business move.
We have been collaborating with Focus since the first years of Mad TV. Our initial need was to find out more about the environment we operated in and also how our effort was received by the target group. This evolved throughout the years to another level of relationship with Focus, to a partner and advisor with whom we can openly discuss every problem or new business move.
Excellent communication and capability to assess the needs of their customers
We have partnered with N-Dynamic for over 5 years (more than 20,000 interviews) and because of their expertise in the Chinese market, Cotton Incorporated has been successful at better understanding the opportunities for cotton. Personnel within N-Dynamic respond in a timely manner, collect and process the data with integrity, have reliable quality checking standards and add critical interpretation due to their vast experience in the Chinese and international markets. One of their greatest strengths is communication and the ability to assess the needs of their customers.
Kim Kitchings, Senior Director Corporate Strategy and Program Metrics, Cotton Incorporated
http://www.n-dynamic.comBest partner
From the beginning of our relationship, you became the best partner in my journey in the Pharmaceutical Market Research.
