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PINNACLE ANALYTICS (MALAYSIA): WELCOME TO THE IRIS NETWORK!

Released: Oct 30, 2023

IRIS is pleased to welcome Pinnacle Analytics to our Global Network. Based in Kuala Lumpur, Malaysia, Pinnacle Analytics is headed up by Johnson Tan.

Pinnacle Analytics is a group of companies focused on market research, analytics, and consulting in Malaysia. Their approach to addressing business challenges is rooted in our commitment to delivering fresh, innovative, and sustainable solutions to the ever-evolving market, thereby helping organizations succeed by gaining a deep understanding of their customers.

Pinnacle’s services encompass both analytics and consulting, along with comprehensive data collection throughout Malaysia and the South East Asia region. They specialize in property and retail development, utilizing a wide range of research methods and analytical practices. This includes traditional surveys and secondary data research, as well as advanced techniques like footfall analytics and social media mining. Their diverse portfolio caters to clients across various sectors and industries, reflecting our ongoing expansion and dedication to delivering high-quality services to a broader market.

Currently, Pinnacle holds positions as committee members in the Marketing Research Society of Malaysia and are also represented in several societal organizations, including the Shopping Mall Association of Malaysia and the Malaysia Retail Chain Association.

Just as the contemporary landscape is constantly evolving, Pinnacle Analytics is continually exploring new techniques and approaches to better serve our clients and guide them toward a more pertinent and sustainable path.

Welcome to the Network, Johnson and Pinnacle Analytics!

 

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MOWEB RESEARCH (GERMANY): WELCOME TO THE IRIS NETWORK!

  • May 15, 2025

We are pleased to welcome moweb research to our Global Network.

Based in Düsseldorf, Germany, moweb is led by Herbert Höckel. It is a leading digital market research agency founded in 2004, and specializes in delivering data-driven insights through its proprietary online panel, offering global reach and robust sampling solutions for B2C and B2B studies alike.

With expertise across sectors including FMCG, technology, automotive, finance and the public sector, moweb provides custom quantitative research solutions using online, mobile and hybrid methodologies. As an independent and trusted research agency, moweb maintains the highest quality and data protection standards in every project.

Moweb is also a pioneer in integrating behavioral science and psychological models into survey design - ensuring results go beyond numbers to uncover real motivations, attitudes and decision-making patterns.

Together with AMR Advanced Market Research —moweb's sister company focused on CATI-based B2B research in over 70 countries— the group offers fully integrated, cross-methodological research capabilities tailored to complex, international briefs. With an exceptionally high rate of returning clients, moweb stands for reliable delivery, deep sector knowledge and innovation. As an active ADM; BVM, DGOF and ESOMAR, moweb is also a strong advocate for collaboration, global standards and the future of the research profession.

We are confident that Moweb's expertise will strengthen our international network of market research agencies.

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