Released: Nov 20, 2018
Claudio Flores Thomas, PhD., Vice President and Partner of LEXIA Insights & Solutions, our Mexican partner for the IRIS Network and Member of the IRIS Network Council, will preside the AMAI - the Mexican Association focused on the Intelligence Sector applied to Business and Social Affairs, during the 2019 - 2020 period.
The AMAI was founded in Mexico in 1992. It is an independent group of organizations that carry out different phases during the process of data generation and transformation for decision making in social or business areas. It is dedicated to promote the professionalization of that productive chain, and improve its quality, all for a better development of Mexico. To date, it has 74 companies among its associates.
For this designation, Dr. Flores said that he arrives with emotion and desire to do new things to help this industry, which has given so much to its associates, clients and the Mexican society in general. As always, he added, the ultimate goal is to generate more value for the guild and of course for the AMAI associates.
It is our most profound honor to count with Dr. Flores as an IRIS Network Council Member and as our Mexican partner, and we wish him the best for his future endeavors as the President of the AMAI during 2019 - 2020.
We are pleased to welcome moweb research to our Global Network.
Based in Düsseldorf, Germany, moweb is led by Herbert Höckel. It is a leading digital market research agency founded in 2004, and specializes in delivering data-driven insights through its proprietary online panel, offering global reach and robust sampling solutions for B2C and B2B studies alike.
With expertise across sectors including FMCG, technology, automotive, finance and the public sector, moweb provides custom quantitative research solutions using online, mobile and hybrid methodologies. As an independent and trusted research agency, moweb maintains the highest quality and data protection standards in every project.
Moweb is also a pioneer in integrating behavioral science and psychological models into survey design - ensuring results go beyond numbers to uncover real motivations, attitudes and decision-making patterns.
Together with AMR Advanced Market Research —moweb's sister company focused on CATI-based B2B research in over 70 countries— the group offers fully integrated, cross-methodological research capabilities tailored to complex, international briefs. With an exceptionally high rate of returning clients, moweb stands for reliable delivery, deep sector knowledge and innovation. As an active ADM; BVM, DGOF and ESOMAR, moweb is also a strong advocate for collaboration, global standards and the future of the research profession.
We are confident that Moweb's expertise will strengthen our international network of market research agencies.
IRIS is pleased to welcome Amárach Research to our Global Network.
Based in Dublin, Ireland, Amárach is led by Gerard O’Neill. Amárach is one of Ireland’s best known market research agencies, quoted regularly in the media for our research on behalf of clients and other agencies. They help their clients to succeed and grow through a better understanding of their customers’ needs.
Amárach work with a range of public and private sector clients, across a mix of quantitative and qualitative research requirements, from national surveys to focus groups to in-depth interviews. With their research partners, Amárach has developed powerful, AI-based solutions to drive deeper insights from existing studies as well as developing new methodologies using social media and related channels to inform strategy.
Amárach work collaboratively with all their clients —whether directly with companies and organizations, or in partnership with other agencies (advertising, PR, etc.)— focusing on a successful outcome for their clients.
Over 85% of Amárach’s clients return each year for follow up studies, tracking research and new, innovative solutions to their insight and research needs. Amárach is comprised by 20 experienced analysts and executives that enable a wide range of requirements from both large and small clients.
IRIS is pleased to welcome Innov8asia to our Global Network.
Based in Bangkok, Thailand, Innov8asia is led by Mr. Khalid Khan. It is a commercially focused marketing research agency that delivers clear, actionable insights that make a positive impact for their clients and their businesses.
They are a full-service agency, offering the full range of online and traditional qualitative and quantitative methodologies. They deliver fantastic research, starting with intelligently designed studies, followed by excellent execution and insightful analysis and reporting.
Innov8asia achieves this by ensuring all of their clients are managed by experienced, senior research directors, working hands-on and in consultation with clients. The key industry sectors they cover are FMCG/CPG, with a focus on food & beverage, personal care, homecare, healthcare and pharmaceutical. Beyond this, the agency has significant expertise in the telecoms/mobile sector, retail & QSR, automotive and banking & insurance.
While a lot of the work they do is in Thailand, Innov8asia also has a significant experience in carrying out studies in other S.E. Asian markets including Cambodia, Myanmar, Vietnam, Laos and Indonesia.
At our general meeting in Seoul (October 2023), IRIS members ratified Tony Coulson, from Environics Research in Canada, as the next President of the Association. Tony is taking over from Stéphane MARDER, of Sky Consulting in France.
Thank you to Stephane for your service and leadership. We are very excited about the future of IRIS under Tony's leadership.
