Released: Jan 1, 1970
Behaviour & Attitudes had a good year in the local Research Excellence Awards, awarded by the Marketing Society of Ireland, winning three (out of six) category awards and the overall Grand Prix. The two clients involved are AIB and RTE, respectively Irelands leading bank and broadcaster. AIB’s ‘Backing Brave’ was an initiative to help reposition and grow AIB in the wake of the financial collapse and essential nationalisation of the bank. B&A worked on a series of projects over three years to help develop the business and advertising strategy. The tonality and feel of the multimedia campaign was very different and new, and lead to significant consumer and business reappraisal of the bank, and strong growth. Rather than being ‘about the bank’ the ads are about its customers, the people who take risks starting their own businesses. RTE’s challenge was to grow its digital properties and presence, having been the leading ‘traditional’ media brand. B&As work involved a digital user segmentation, which has been applied successfully across the organisation. This is B&As third time winning the Grand Prix and the company remains the most awarded research and insights agency in Ireland in the seven years since the award scheme commenced.
IRIS is pleased to welcome Nueva Investigación to our global Network. Based in Spain, Nueva Investigación is headed up by Juan Reig.
Nueva Investigación is a trusted partner for both national and international companies interested in conducting projects in Spain, working with all quantitative and qualitative techinques.
For healthcare projects, Nueva Investigación develops its research involving all the relevant stakeholders. It goes beyond specialists and nurses also engaging patients, payers, pharmacists and associations, also in very rare diseases.
When working for other sectors, Nueva Investigación conducts all kind of market research projects, with its own database and with capability to use online, telephone and personal methodologies.
More than 95% of Nueva Investigación clients are recurrent, which proves the quality of its work, the impact of its recommendations and the trust its clients feel when they rely on them for their market research needs.
Welcome to the Network, Juan and Nueva Investigación!
IRIS is pleased to welcome ILLUMINATE ASIA to our global Network. Based in INDONESIA, Illuminate Asia is headed up by Dawn Herdman.
Illuminate Asia is a Strategic Insights Consultancy based in Jakarta, Indonesia; working across Asia Pacific. Insight and strategy is our passion; we love helping our clients make the right decisions for new opportunities and growth through our expertise in understanding consumers, culture and businesses. We specialise in 4 key areas:
1. Consumer Insights – Full service market research offering including Qualitative (Focus Group Discussions, In-depth interviews, Observation and Ethnography, Online insight communities, Neuromarketing, Co-creation & ideation, Expert interviews, Kids research) and Quantitative Research (Face to face interviewing, Online surveys, neuromarketing)
2. Cultural Insights and Trends - We utilise semiotics approaches to understand cultural meanings behind consumer behaviour, brands and marketing. We map cultural change, identifying emergent future trends for smarter decisions for the future based on what’s happening next.
3. Brand and marketing strategy - Our approach is multidisciplinary, using behavioural science, neuromarketing, and semiotic thinking to identify actionable insights and translate them into a unique yet relevant brand and marketing strategy.
4. Business intelligence & Market Entry Strategy to help guide businesses enter new markets.
Future Thinking France (FTF) will present during the Printemps des Etudes in Paris - Palais Brongniart - on 11th & 12th April 2019, how our models combined with machine learning help companies to optimise their customers experience, their ROI on customers loyalty programs as well as enrich their customers databases.
To visit the Printemps des Etudes in Paris and be part of this experiencie, enter the website:
Claudio Flores Thomas, PhD., Vice President and Partner of LEXIA Insights & Solutions, our Mexican partner for the IRIS Network and Member of the IRIS Network Council, will preside the AMAI - the Mexican Association focused on the Intelligence Sector applied to Business and Social Affairs, during the 2019 - 2020 period.
The AMAI was founded in Mexico in 1992. It is an independent group of organizations that carry out different phases during the process of data generation and transformation for decision making in social or business areas. It is dedicated to promote the professionalization of that productive chain, and improve its quality, all for a better development of Mexico. To date, it has 74 companies among its associates.
For this designation, Dr. Flores said that he arrives with emotion and desire to do new things to help this industry, which has given so much to its associates, clients and the Mexican society in general. As always, he added, the ultimate goal is to generate more value for the guild and of course for the AMAI associates.
It is our most profound honor to count with Dr. Flores as an IRIS Network Council Member and as our Mexican partner, and we wish him the best for his future endeavors as the President of the AMAI during 2019 - 2020.