Released: Jan 1, 1970
Behaviour & Attitudes had a good year in the local Research Excellence Awards, awarded by the Marketing Society of Ireland, winning three (out of six) category awards and the overall Grand Prix. The two clients involved are AIB and RTE, respectively Irelands leading bank and broadcaster. AIB’s ‘Backing Brave’ was an initiative to help reposition and grow AIB in the wake of the financial collapse and essential nationalisation of the bank. B&A worked on a series of projects over three years to help develop the business and advertising strategy. The tonality and feel of the multimedia campaign was very different and new, and lead to significant consumer and business reappraisal of the bank, and strong growth. Rather than being ‘about the bank’ the ads are about its customers, the people who take risks starting their own businesses. RTE’s challenge was to grow its digital properties and presence, having been the leading ‘traditional’ media brand. B&As work involved a digital user segmentation, which has been applied successfully across the organisation. This is B&As third time winning the Grand Prix and the company remains the most awarded research and insights agency in Ireland in the seven years since the award scheme commenced.
The IRIS Network is pleased to welcome B&Company to our Global Network.
B&Company is a 100% Japanese-invested consulting firm established in Vietnam in 2008. The company supports foreign businesses, government agencies, and organizations in exploring opportunities, expanding their activities, and building partnerships in Vietnam.
This consulting firm is led by Ohta Shigemasa, who holds an MSc in Mathematical Sciences from the University of Tokyo and previously worked as a business consultant at McKinsey & Company. Mr. Ohta has over 20 years of experience in business consulting across Asian and American markets, particularly Japan, China, Vietnam, and Thailand.
For private companies, B&Company provides multiple research services, including market research, data analysis, market entry and expansion consulting, business matching, and business development support, etc. helping clients understand the local market, identify potential partners, and make informed business decisions.
For public-sector organizations and industry associations, B&Company offers research and consulting support for initiatives related to trade promotion, investment, and business cooperation. Over the years, the company has worked with reputable Japanese organizations such as the Japan International Cooperation Agency (JICA), the Japan External Trade Organization (JETRO), and various governmental agencies from Japan.
With experience across a wide range of industries, B&Company supports Japanese and international organizations in understanding the Vietnamese market, identifying business opportunities, and making informed strategic decisions. The company is also a member of ESOMAR and works with a network of partners across Asia
