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Released: Jan 1, 1970

Nearly 500 market researchers rated the biggest German market research agencies in the hotly disputed disciplines of Innovation, Quality, Service, Reliability, and Methodological Approach. IRIS partner Vocatus scored two Golds and two Silvers and is crowned the winner, ahead of Allensbach and GfK. 

In a survey conducted by the independent marktforschung.de portal, 500 market researchers came to the following decision: Gold for 'Innovation' and Service' goes to Vocatus AG, which is also awarded Silver for 'Quality' and 'Methodological Approach'. This means the Munich-based market research institute and exclusive German IRIS partner mounted the winners' podium on four occasions – and was even in 1st place overall, ahead of the Allensbach Institute and GfK.



  • Dec 15, 2020

IRIS is pleased to welcome Nueva Investigación to our global Network. Based in Spain, Nueva Investigación is headed up by Juan Reig.

Nueva Investigación is a trusted partner for both national and international companies interested in conducting projects in Spain, working with all quantitative and qualitative techinques.

For healthcare projects, Nueva Investigación develops its research involving all the relevant stakeholders. It goes beyond specialists and nurses also engaging patients, payers, pharmacists and associations, also in very rare diseases.

When working for other sectors, Nueva Investigación conducts all kind of market research projects, with its own database and with capability to use online, telephone and personal methodologies.

More than 95% of Nueva Investigación clients are recurrent, which proves the quality of its work, the impact of its recommendations and the trust its clients feel when they rely on them for their market research needs.

Welcome to the Network, Juan and Nueva Investigación!



  • May 2, 2019

IRIS is pleased to welcome ILLUMINATE ASIA to our global Network. Based in INDONESIA, Illuminate Asia is headed up by Dawn Herdman.

Illuminate Asia is a Strategic Insights Consultancy based in Jakarta, Indonesia; working across Asia Pacific. Insight and strategy is our passion; we love helping our clients make the right decisions for new opportunities and growth through our expertise in understanding consumers, culture and businesses. We specialise in 4 key areas:

1. Consumer Insights – Full service market research offering including Qualitative (Focus Group Discussions, In-depth interviews, Observation and Ethnography, Online insight communities, Neuromarketing, Co-creation & ideation, Expert interviews, Kids research) and Quantitative Research (Face to face interviewing, Online surveys, neuromarketing)

2. Cultural Insights and Trends - We utilise semiotics approaches to understand cultural meanings behind consumer behaviour, brands and marketing. We map cultural change, identifying emergent future trends for smarter decisions for the future based on what’s happening next. 

3. Brand and marketing strategy - Our approach is multidisciplinary, using behavioural science, neuromarketing, and semiotic thinking to identify actionable insights and translate them into a unique yet relevant brand and marketing strategy.

4. Business intelligence & Market Entry Strategy to help guide businesses enter new markets.



Our French Partner Future Thinking France will Attend the Printemps des Etudes in Paris

  • Mar 20, 2019

Future Thinking France (FTF) will present during the Printemps des Etudes in Paris - Palais Brongniart - on 11th & 12th April 2019, how our models combined with machine learning help companies to optimise their customers experience, their ROI on customers loyalty programs as well as enrich their customers databases.

  • The 1st example will be on « Super Détracteurs», which has been awarded at MRS Awards 2018 in London, in the category: Innovation in Data Analytics. FTF will show you how Liberty Global, major actor in Telco, has optimised its customers loyalty ROI thanks to our predictive modelling and has decreased proactively the churn. In combining different sets of data (research data, internal data: transactional data, equipment, usage, interactions/points of contacts, CRM,...), FTF have successfully built an predictive algorithm for the NPS, with a 80% efficiency rate, score that adjusts itself via machine learning. In fine, the model has been integrated to LG operational system and helped to better target customers on those who are at higher risk (Super Détracteurs) helping the customer team to refine their speech to encourage loyalty.


  • In the pharmaceutical sector, FTF will tell how, for a major laboratory in the case of a launch, this agency has identified the prescription potential amongst specialists targeted in their CRM, in order to prioritise the medical visits and boost the prescription of their new product via targeted operational actions.


  • Finally in the media industry, FTF will explain how via a loyalty predictive modelling they have helped clients even with limited data availability.


To visit the Printemps des Etudes in Paris and be part of this experiencie, enter the website:








Our Mexican partner Claudio Flores Thomas, PhD., will preside the Mexican AMAI

  • Nov 20, 2018

Claudio Flores Thomas, PhD., Vice President and Partner of LEXIA Insights & Solutions, our Mexican partner for the IRIS Network and Member of the IRIS Network Council, will preside the AMAI - the Mexican Association focused on the Intelligence Sector applied to Business and Social Affairs, during the 2019 - 2020 period.

The AMAI was founded in Mexico in 1992. It is an independent group of organizations that carry out different phases during the process of data generation and transformation for decision making in social or business areas. It is dedicated to promote the professionalization of that productive chain, and improve its quality, all for a better development of Mexico. To date, it has 74 companies among its associates.
For this designation, Dr. Flores said that he arrives with emotion and desire to do new things to help this industry, which has given so much to its associates, clients and the Mexican society in general. As always, he added, the ultimate goal is to generate more value for the guild and of course for the AMAI associates.

It is our most profound honor to count with Dr. Flores as an IRIS Network Council Member and as our Mexican partner, and we wish him the best for his future endeavors as the President of the AMAI during 2019 - 2020.