Ad hoc Investigación de mercados

Juanjo Torres


co-partner and director of ad hoc

Ad hoc Investigación de mercados

Juanjo Torres is co-partner and Director of ad hoc since its foundation. He holds a Bachelor of Sociology, with further training in Marketing, Market Research, statistics and methodology. He is involved in the design, co-ordination and analysis of both qualitative and quantitative research projects. He is also teacher at the Universidad Complutense de Madrid


ad hoc is an independent market research agency which offers a wide range of qualitative and quantitative research solutions. ad hoc has a cross-disciplinary technical team composed of sociologists, economists, psychologists and statisticians, all of them offering an extensive expertise in market research and market consultancy.

ad hoc specializes in Concept & Product Tests, Mystery Shopping, Advertising Tests, Social Research, U&A, and Market Segmentation, and has deep expertise in sectors such as Food & Drinks, Cosmetics, Health Care, Luxury, Tobacco, Bank & Insurances and Consumer Electronics, among others.