Behaviour & Attitudes
Behaviour & Attitudes has been appointed to undertake fieldwork on the establishment survey for the Irish TAM (TV audience monitoring) project for 2010 onwards.
Behaviour & Attitudes has been appointed to undertake fieldwork on the establishment survey for the Irish TAM (TV audience monitoring) project for 2010 onwards. The Irish Joint Industry committee awarded the establishment survey on this prestigious project to B & A, in recognition of their technical and fieldwork standards, although the remainder of the main TAM contract remained with Nielsen. Otherwise, the agency has begun migration of the Urban Life panel from TNS, having won the pitch to host, manage and run this important online panel in competitive tender against the incumbent and other agencies. At present B & As national field panel is completing the migration of most face to face fieldwork from pen and paper to CAPI, enabling TV ads to be shown on doorstep studies, among other technical advancements.
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