IRIS Office Ukraine
UMP Ukrainian Marketing Project
Suvorova, 19a, office 1
01010, Kiev
Ukraine
Tel: +380 44 254-22-52
Fax: +380 44 288-92-98
Email: da@ump.ua
Website: http://www.ump.ua
Contact Information
Dmitri Agrachov is a Founder and Head Researcher of UMP since 1996. He established a full-service research facility including national fieldwork and client service team for handling of projects of any complexity. His tasks include the supervision of International research projects in CIS countries.
Dmitri has 15 years experience in marketing research.
Company Information
Ukrainian Marketing Project is a full service research company.
Main methods used: Face-to-face interviews, telephone/CATI interviews, focus groups, in-depth interviews, hall test, gang survey, mystery shoppers, expert interviews
Main type of projects:
Continuous research
- Omnibus - 2000 f2f interviews, 86 settlements (one of the biggest in Ukraine)
- ”Product Brand” tracking study – Brand Indexes for FMCG market
U&A studies
- Quantitative, qualitative, comprehensive consumer research
Retail audit panel & Store checking
- Products: alcohol drinks, baby foods, CSD, still and mineral water, juices, energy drinks, monthly & weekly periodical
B-to-B studies
- Expert and elite pools
Mystery shopping
- Mainly serves: banking operations, money transfer, FMCG categories
Field operation covers all regions of Ukraine.
Most of the 460 fieldworkers have research conduction experience from 2 to 8 years.
The independent controller’s network monitors quality of interviewers’ work in all regions and all type of settlements.