IRIS Office Malaysia
Dynamic Search Sdn bhd
49, 51 Mezz & 1st, 53 1st Floor, Jalan SS2/64
47300 Petaling Jaya, Selangor Darul Ehsan
Malaysia
Tel: +603 78741452
Fax: +603 78757419
Email: hsin@dynamic-search.com.my
Website: http://www.dynamic-search.com.my
Contact Information
Ng Hsin-Ling holds a B.A from the University of Canterbury, New Zealand in 1975, double-majoring in Psychology and Sociology.
Hsin founded Dynamic Search in 1986. She ahs been an Integral part of pioneering and upgrading the state of Qualitative Research work in Malaysia and continues to be actively involved in all Dynamic Search projects. A true Consumer Behaviour specialist, who heads an equally dynamic Executive team.
Company Information
Full service Qualitative and Quantitative Research Boutique.
As a Research Boutique, we offer personalized, efficient and value added services. With cumulative experience, we seek to provide insights-driven and results-driven feedback.
Strictly Customized Research only. Strongly personalized.
Our forte and heritage is Qualitative Research. Our method adapts the Carl Rogers’ Client Centered Therapy in terms of Moderator approach ( non directive, consumer-centered, unconditional regard) Strong believer & practitioner of (appropriate) Projective Techniques. But it should NOT be overused. We are very active in YOUTH & KIDS research
SPECTRUM OF OUR SERVICES - QUALITATIVE
a) Usage & Attitude Research
b) Motivational Research
c) Concept Diagnostics
d) Pre / Post Ad diagnostics - storyboard check
e) Brand name / Pack diagnostics
f) Psychographic Research
g) Gap Analysis Research
SPECTRUM OF OUR SERVICES - QUANTITATIVE
Quantitative Research specializing in customized and personalized Research where each project is personally & carefully attended to.
a) Concept Testing
b) U&A / Brand share / Brand tracking ( customized )
c) Pre / post ad check
d) New Product Development work ( blend test; in home usage; sniff test)
e) Mystery Shopping
f) Accompanied Shopping
g) Contest Management - as a Research tool to spin off to data bases and mailing lists.
h) Telephone interviewing
• FMCG – household ( detergents; dishwashing; insecticides; surface cleaners, air fresheners) and personal care ( hair, body, facial care); Tobacco; Psychographic Research, Food & Beverages (Milk etc), OTC Pharmaceuticals, Vehicles
• Consumer Services - Financial, Airlines, Medical
• B2B interviews: Financial, Food Aids, Telecommunication
• Car Clinic
• Mystery Shopping