IRIS Office Ireland
Behaviour & Attitudes
Milltown House
Mount St Annes
Milltown, Dublin 6
Ireland
Tel: +353 1 205 7500
Fax: +353 1 205 7522
Email: larry@banda.ie
Website: http://www.banda.ie
Contact Information
Larry Ryan has been with Behaviour & Attitudes since 1997 and a shareholder/partner since 2000. He is the company’s representative to IriS and is a current Council member. He works on qualitative and quantitative projects and has a particular focus on communications, media, healthcare and medical research. Prior to Behaviour & Attitudes he was Research & Planning Manager at Guinness in Dublin, having started his career at two other Irish research agencies.
Company Information
Behaviour & Attitudes is Ireland’s largest independent marketing research agency, and is in its 25th year of operation. It handles an even mix of qualitative and quantitative projects and its nine Directors all moderate focus groups and most work on quantitative studies too.
In 2008 Behaviour & Attitudes was awarded the contract to run the establishment survey for Irish Television Audience Measurement (TAM) involving 8,000 random probability interviews per annum. It runs 24 face-to-face omnibus surveys (each of 1,000) and 12 telephone omnibuses (each of 1,000). In-house CATI facilities, with 32 stations, and focus group viewing facilities. The company runs about 500 projects a year and is developing its own significant Island of Ireland internet panel at present.