IRIS Office India
Hansa Research Group Private Limited
105, Anand Complex
189 A Sane Guruji Marg
Mahalaxmi, Mumbai – 400011
India
Tel: +91 22 43442600
Fax: +91 22 23096862
Email: srinivasan.raman@hansaresearch.com
Website: http://www.hansaresearch.com
Contact Information
Srinivasan Raman has over two decades of experience in market research, Srinivasan is one of the early leading qualitative researchers of India. He has significant exposure across various research tools (qualitative, quantitative, ethnography, semiotics and cultural research). Srinivasan has successfully managed strategic business needs for several premiere clients.
Srinivasan was formerly the President at Pathfinders, the research division of Lowe Lintas, and before that he had a long stint of 17 years at ORG-MARG A C Nielsen, when he moved out as Associate Vice President.
Srinivasan is one of the early adopters of qualitative research who created a successful interplay of qualitative insights into the traditional quantitative measurement tools. Srinivasan has had a wide exposure across various verticals and has extensive experience in idea generation and consumer insights research, advertising research, brand equity and tracking have been his forte for several key account groups.
Srinivasan has a Post Graduate Degree in Social Welfare and a Diploma in Business Management from IMC. As Executive Director in Hansa Research, Srinivasan is in charge of all Custom Research Business in India.
Company Information
The legend of the HANSA
In Indian mythology the bird Hansa (or swan) has the unique power of separating
• Milk from water
• The core from the mass
…symbolic of the ability to sift out the essential from the irrelevant.
This philosophy puts clients’ issues at the center, and has served the group well for 37 years. This translates into –
• Being client focused at all times, with flexibility to address client needs
• Always keeping to commitments
• Continuous eye on quality
• Creating and maintaining long term relationships
About Us
Hansa Research is a full service global market research company conducting market research in 77 countries with nearly 300 employees and 20 offices in India and the US.
We are specialists in Media, Telecom, Financial Services, Consumer Products, Technology, Retail, and Services Sectors. With an array of contemporary quantitative and qualitative research options, we draw the best suited talent from within to deliver answers to our growing and an enviable list of clients.
Our specialties include brand tracking, customer satisfaction (including all stakeholders – customer, channel and employees), retail, mystery shopping and product /concept testing. We have helped Indian and global companies to enhance their customer experience by gaining actionable insights into how to differentiate and capture customers’ business. We have assisted our clients in the development and execution of their customer’s, retail and brand strategies.
Hansa|GCR is a full service marketing research and advisory firm and part of Hansa Research. An erstwhile Gartner company, GCR, based out of Portland, OR, USA, was acquired by Hansa in 2006. We are the ONLY global market research agency headquartered in India. We have distinctive competencies in three areas of customer experience research: customer diagnostics, product and process improvement, and customer and brand tracking.
Hansa|GCR is also a leading consultancy to businesses who want to address customers' Green concerns. It has expertise in understanding what matters to environmentally focused customers, learn what proof points customers expect, identify the Green behaviors businesses need to promote and learn the motivations and roadblocks to buying Green today.
Industry expertise includes Consumer Goods, Energy & Utility, Financial Services, Healthcare, Media & Advertising, Retail & Restaurants, Telecom & Technology.
Market Research in India
Asia Forum, 7th April 2011
The need to consider language differences is particularly apparent in India: 22 officially recognized languages produce new and highly complex difficulties when conducting a study. Moreover, the context in which focus groups, for example, are conducted has to be adapted to the respondents’ social class, or caste; this requires suitable premises and an interviewer who comes from the same caste.