IRIS Office Greece
FOCUS BARI S.A. MARKETING RESEARCH SERVICES
59, Vas. Sofias Ave.
GR-11521, Athens
Greece
Tel: +30 210 7238122-3
Fax: +30 210 7238085
Email: anna@focus.gr
Website: http://www.focus.gr
Contact Information
Anna Karadimitriou started working in Market Research in 1994 and after a couple of years she joined FOCUS BARI as a Qualitative Researcher, due to her Masters Degree in Psychology (University of London).
Today she is managing the Ad Hoc / Consumer Research Unit of FOCUS BARI, providing full research services both qualitative and quantitative.
Company Information
Founded: 1988
Full-Time Staff: 45
Quantitative: Capi, Cati, and Online surveys (panel based – FOCUS BARI owns its own online panel - and onsite surveys) In-home & exit interviews/central location. Consumer and B2B research.
Qualitative: 4 qualified moderators specialized in consumer and B2B research; own facilities for conducting groups in Athens and Thessalonica. Group discussions, IDIs, ethnographic interviews
Specializations: Media Research (FOCUS provides the Industry currency for Radio and Press since 1988); Telecommunications & Technology (Launch of the 1st mobile telephony national survey in 1993, the 1st offline internet audience survey in 1995, the 1st national survey on broadband services in 2008) Dynamic presence and long investment in Ad Hoc research (advertising and image studies, U&A surveys, concept and new product development, customer satisfaction and mystery shopping studies).
On-going surveys/ syndicated programs: BARI, the Continuous National Readership Survey; Radio Audience Survey for Attica (Jic) & Thessalonica Prefecture. WEB ID – Off-line internet audience measurement, Lifestyle & Consumption Habits surveys on a continuous basis; National Mobile Telephony Survey Focus’ Double/Triple Play – National Survey on Broadband services Metro Life Panel – on line survey among free press readers.
Additional information: FOCUS is a private Greek company owned by 4 shareholders who are also members of its Managing team. It is our agency’s principle to set and achieve high quality standards at all levels of research approaching every project with extreme sophistication in order to provide our clients with reliable data, meaningful findings and actionable recommendations.