IRIS Office France
LH2
46 rue de l’Echiquier
75010 Paris
France
Tel: +33 1 55 33 20 50
Fax: +33 1 55 33 20 59
Email: stephane.marder@lh2.fr
Website: http://www.lh2.fr
Contact Information
Stéphane Marder is the Managing Director of LH2. Together with a business partner called TEST, the Direction of LH2, including its President, Jean-François LEVIONNOIS raised venture capital financing and completed a management buy-in June 2006. LH2 had been in the TNS group for a decade.
Stéphane spent 12 years as a manager of 3 departments (Public Affaires, Media, and Institutional) and R&D director of the French institute BVA, as well as 4 years developing a new MR company called ATOO.
As R&D manager Stéphane has acquired a large experience on methodological matters such as sampling, weighting for CATI, CAPI and more recently for on line interviewing.
Company Information
LH2 has been doing business in Market Research for more than 30 years. LH2 conducts both quantitative and qualitative surveys directly without any subcontractors for local research.
Quantitative: accounts for about 80% of our business; Sampling methodologies are very varied as we are doing the classical quotas methodology and random methodology (using khish selection and short address files) for our studies conducted for health public sector for example. We either work on B to B or B to C respondent with qualified (and professional) interviewers.
As all our fieldworks are done via our own platforms, we are able to manage every kind of collection in CATI (B2B, B2C), CAPI (In-home, In store, In street, Exit / Entry interviews, Hall tests, Mystery shopping and observational experience) or CAWI (we have our own internet platform since 2004).
In addition we are running an B to C omnibus on 1000 adults nationally representative of the French population aged 15 and over :
• OmniClear weekly telephone omnibus via our CATI system (110 stations)
• OmniHome monthly face to face omnibus via our CAPI system (170 pc’s)
• OmniNet weekly web omnibus via our CAWI system
Qualitative: accounts for about 20% of our business; alongside the traditional methods, such as In-depth Interviews, Focus Groups and Creative/innovation Groups, we have developed a number of specific research tools including on line Bulletin boards and focus groups.
Specializations
Our work concerns:
• advertising research (pre and post test using quali/quanti),
• satisfaction and loyalty surveys using self developed models,
• opinion polls with surveys regularly published in newspapers (political trends for the prime minister and president in the first French news magazine Nouvel Observateur)
• Product and service evaluation (concept use tests are launch every week by our consumer dep’t, Car clinics,…)
• Behaviors surveys or market definition surveys have been done and are still being launched in every sectors, granting us with a large expertise
Sectors of experience: As a generalist full service institute we are conducting quantitative and qualitative surveys in the major sectors (Telecommunications, IT, Public Sector, Media, Publishing, Energy, Transport, Finance, Industrial, Social, FMCG, Leisure and Travel, Other) Additional information: Using the web 2.0 possibilities our institute is involved in building communities (brand owned or not) and in web listening via our BlogTrender software. LH2 is a ISO 20252 certified company and adheres to the Esomar Standards for market research. LH2 just opened a new activity involving innovation and co-creation based on conducting workshops with clients, consumers.
International Involvement: About 20% of our turnover (inbound & outbound).