IRIS Office China
N-Dynamic Market Research & Consultancy Limited
Room 501-502, Xin Da Building, 322, Xin Xia Road
Shanghai 200336
P. R. China
Tel: +86 021-32200189
Fax: +86 021-32200190
Email: priscillasze@n-dynamic.com
Website: http://www.n-dynamic.com
Contact Information
Priscilla Sze was born in Hong Kong and moved to Shanghai, China in 2001. She is the Managing Director of N-Dynamic.
Priscilla graduated from the Marketing Faculty of the Hong Kong Polytechnic University. She also has a Master of Philosophy degree in Marketing, University of Strathclyde U.K. and a Master in Finance, University of Leicester, UK. She has over 26 years of experience in marketing, advertising and marketing research.
Priscilla has extensive experience in marketing planning, brand management, market research, advertising, sales and Customer Relationship Management (CRM). She can provide insight into identification of business problems and recommendations on possible solutions for various clients.
Priscilla belongs to a number of professional organizations. She is a member of ESOMAR, a Fellow of the Hong Kong Institute of Marketing and an Executive at the Shanghai Chapter of the Hong Kong Chamber of Commerce. She is also a Council member of the IRIS network.
Company Information
N-Dynamic is a progressive full service independent market research agency founded by a group of experienced market researchers in year 2000.
We are headquartered in Shanghai and have operating offices in Beijing and Hong Kong. Through its 35 affiliated agencies in China, we are able to conduct research throughout the entire China.
We have a strong management team of Directors from Hong Kong who have over 26 years of international marketing and research experience, and a high-calibre team of local researchers. We have in-depth understanding of the needs of multi-nationals and the local Chinese marketplace, thus bringing us lots of loyal customers from a variety of industries.
N-Dynamic Market Research is a founding member of the Asia Pacific Chapter of Mystery Shopper Providers Association (MSPA). It has also formed a Joint Venture in China with GiPA, an European company specializing in automotive aftermarket. The China Joint Venture adapts GiPA’s European business model and services to serve automotive aftermarket suppliers in China.
Market Research in China
Asia Forum, 7th April 2011
In China, a great deal of importance is attached to face-to-face interviews since important topics aren’t usually discussed on the phone. However, a very dense and complex social network means that so-called ‘intermediaries’ are required to make contact. They are known to both the market researcher as well as the interviewee, and they then establish contact between the two parties. One also has to consider the political situation, which means that certain issues or topics are taboo.