IRIS: The worlds largest network of Market Research Institutes
Event: IRIS Asia Forum on April 7th, 2011
(February 2011)
On 7 April 2011, IRIS member Vocatus will be hosting a forum entitled 'Market Research in Asia: What Really Matters' in Munich. It will draw upon the expertise of the leading lights of Asian market research, who will be appearing in person in Munich.
IRIS partners from Japan, China and India will be discussing the special features, challenges and stumbling blocks faced by those specifically conducting international studies in Asian markets. More information…
More information...
IRIS member Behaviour & Attitudes wins 3 research awards
(February 2011)
At the annual (Irish) Marketing Society Research awards ceremony in Christmas week the local IriS affiliate B&A won 3 out of the 6 Research Excellence awards for 2010. The Marketing Society is the Irish equivalent of the UK Market Research Society, and uses a jury of clients and competitors to adjudicate on competitive papers, and to select and honor a single best-in-class project per category.
International IRIS study wins ESOMAR award
(September 2010)
An international IRIS study conducted in 16 countries and the subsequent analysis has been awarded with the prize for the "Best Methodological Paper" at the international ESOMAR congress in Athens.
Classic pricing research methods are based on the assumption that people always decide rationally. This study demonstrates that, depending on the product, people deal quite differently with the issue of price. Pricing psychology yields a total of five different consumer types who must accordingly be addressed in different ways.
Read more IRIS publications here.
.png)
New study: The relationship between consumer and brand has become mainly functional
(July 2010)
Consumers challenge brands and their companies to pay more attention to their needs and bring much more relevant proposals to the foreground.
The crisis seems to be the recoil which repositions today’s consumers at a basic level of Maslow’s hierarchy, the choices they make being governed rather by the need for safety or even by basic needs. Read more
Read more IRIS publications here.