About IRIS
Members of the local IRIS offices meet at least twice a year at the top management level to ensure personal involvement and the development of close relationships. IRIS member also regularly exchange staff within the different local offices.
The meetings serve for open knowledge exchange about market developments, best practices, research trends, development and execution of joint studies, new methodologies and joint business opportunities. IRIS will continue to integrate the leading full service institutes to be able to offer superior local market insights, methodological expertise and tailor-made solutions.
The current IRIS management team (IRIS council) comprises the following members:
IRIS Management
Hardy C. Koth
Vocatus
Germany
President of IRIS
IRIS Council Members
 |
 |
 |
 |
 |
 |
Richard Hepburn SPA Future Thinking United Kingdom |
AllertR. de Lange Esq. |
Stéphane Marder LH2 France |
Alice Mihai ISRA Center Romania |
Larry Ryan Behaviour & Attitudes Ireland |
Pricilla Sze N-Dynamic Market Research China |
Awards
Excellent work also has its rewards. Not only does IRIS regularly wow its clients with its innovative studies and practice-oriented concepts, it consistently impresses the panels of experts who award the most important national and international prizes in this sector.
| 2011 | Local Hero Award The Malysian IRIS partner Dynamic Search has won the Local Hero Award for Market Research Agency of the Year 2011. This is the second consecutive year that Dynamic Search, the country’s largest homegrown and independent Market Research consultancy, has bagged a Local Hero Award under the Market Research Agency of the Year. In 2010, it took home the Local Hero Award for qualitative research, whilst this year the qualitative and quantitative awards have been consolidated into one |
 |
| 2011 | SABMiller Award At its annual Suppliers Convention, Colombian IRIS partner YanHaas, has been nominated as "Supplier of the year" in the category "Marketing and Advertising". YanHaas research project PRISMA: holistic understanding of Trade, was nominated by SAB Miller as best practice worldwide. |
 |
| 2010 | Philip Morris International Award Egypt IRIS Partner Marketeers Research has received the Philip Morris International Award for Best Quantitative Research for their Smart Value™ product. |
 |
| 2010 | ESOMAR Award German IRIS Partner Vocatus has been awarded with the prestigious ESOMAR award for its paper “Pricing beyond the Homo Oeconomicus: Expensive Mistakes and Profitable Opportunities in Pricing Research”. The basis for this study was a joint research project by 16 IRIS partners. The jury was impressed and said: “This paper has almost everything: global scope, theoretically well informed, contributes to thinking about best practice in pricing research; and deals with pricing strategy which is one of the most important factors in business success.” |
 |
| 2010 | Canadian Research Excellence Award The Urban Aboriginal Peoples Study of Environics, the Canadian IRIS partner, received the Public Policy Impact Award by the Marketing Research and Intelligence Association (MRIA), at its annual 2010 conference in Toronto. The Urban Aboriginal Peoples Study was a self-initiated national research project conducted by The Environics Institute, in collaboration with the Environics Research Group. |
 |
| 2010 | German Market Research Prize The prestigious German Market Research Prize 2010 has for the second time been awarded to Vocatus, the German IRIS partner based in Munich. Vocatus was successful in this year’s ‘Best Study’ category with its innovative and unorthodox idea of a universally accessible tool that compares the prices of a travel website L’TUR with those of its competitors – regardless of whether L’TUR has the least expensive offer. This tool has been hugely successful in Germany, leading to a significant boost in bookings. Vocatus already won the prize in 2005. |
|
